Brand: Raconte moi des salades
Group: Mix Buffet
Target: Women

Objectives:
- Create and install a new brand within the very atomized salads market in the ‘fresh’ shelves
- Pre-empt a new territory for the brand: fun, healthy, fresh and made with innovating ingredients 


Prunelle’s answer:
- Recipes tailoring, in collaboration with the R&D team and the Chef
- Brand’s nutritional positioning: analysis and definition of a nutritional strategic platform
- Creative segmentation through a fun angle in rupture with the uniformity of the standard salads offer
- Editing of all the packaging messages: front and back pack