Brand: Teisseire 0%
Target: Health Care Professionals and diabetic patients 



Objectives:
1. Develop notoriety of Teisseire 0%
2. Increase credibility of nutritional messages delivered to Health Care Professionals 

Prunelle’s answer:
- Elaboration of a strategic nutritional platform
- Recommendation and roll-out of a specific communication plan:
     - Dialogue with the Health Care Professionals (HCP) during key      congresses: Dietecom, Alfediam 
     - Management of stands: elaboration of messages, dieticians’ training, on-site execution
     - Creation of specific documents for HCPs’ waiting rooms
     - Conception and creation of a tool to help diabetologists and dieticians during their consultation with patients
     - Elaboration of specific documents for employees and customers
     - Website content for diabetic patients, overweight patients and health care professionals