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 Brand: Yoco / Nestlé
Target: Mother and child aged under 12
Objective:
- Restore uniqueness to the Brand through nutrition.
- Resolve the double equation: appeal to the child and reassure the mother with nutritional reasons to believe in so that the two become opinion leaders.
Our reply:
- Nutritional audit from the ultra fresh category and recommendation to optimise formulae.
- Strategic recommendation on the nutritional positioning of the Brand.
- Creation of a stamp-concept conveying the commitment of the Brand: Childhood & Nutrition pledge.
- Offer on the mix elements and agency nutrition coordination: packaging, promotion, copy strategy.
- Consideration, recommendation and implementation of a customised plan of action with various targets and feedback : Consumers, Health professionals and press. |
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